<aside> <img src="/icons/token_orange.svg" alt="/icons/token_orange.svg" width="40px" /> via Product Space at UCLA

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Introduction

• Engaged in Product Strategy consulting for Asana, involving an in-depth analysis of the Asana for Students market segment.
• Conducted surveys and interviews to formulate strategic recommendations for future growth.

Overview

• Collaborated closely with Asana to understand their objectives within the student market.
• Utilized surveys and interviews with over 100 sample users to gather insights on preferences, pain points, and usage patterns.
• Analyzed collected data to identify opportunities for market expansion.

Deliverables

• Produced comprehensive go-to-market strategies tailored to the Asana for Students segment.
• Proposed key suggestions in a detailed presentation to Asana Growth Leads, outlining key findings, strategic recommendations, and actionable insights.

Key Takeaways:

• Gained hands-on experience in product strategy consulting by analyzing market segments and user behaviors.
• Developed strong survey and interview skills to extract valuable insights for strategic decision-making.
• Enhanced ability to translate data into actionable recommendations, contributing to the company's growth objectives.
• Successfully demonstrated the potential for substantial growth within the Asana for Students market through a data-driven approach.

<aside> 🔒 Under NDA, please feel free to contact me at [email protected] for any inquiries!

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